What an Enquiry Is Worth
Your take-home per completed deal
$
Enquiries that become a deal (%)
Share of the fee you will spend to win it (%)
What you spend on a channel (per month)
$
Enquiries that channel produces (per month)
An enquiry is worth
$42
Most you should pay for one
$11
What you are paying now
$16
Verdict
Costing more than it returns
Cost per completed deal
$800
Calculator by
Cost per enquiry
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