Asking to Sold Ratio Calculator

The ratio of sold price to asking price is the honest measure of whether an agency values properties accurately. Consistently achieving close to asking means listings are priced correctly; a wide gap means properties are being over-valued to win instructions and then reduced.

It is also the most useful number to show a seller who wants an unrealistic price, because it is evidence from your own book rather than an opinion.

The calculation

Ratio = total achieved ÷ total asking. Applying that ratio to a new listing gives the price it would realistically achieve on your own track record, and dividing the total shortfall by the number of sales gives the average gap per property.

Worked example

Twelve sales with 5,400,000 of asking prices achieving 5,184,000 gives a ratio of 96% and an average discount of 4%. A new 400,000 listing would be expected to sell around 384,000, and the average shortfall across the book is 18,000 per property.

Use it in the valuation appointment

A seller comparing three agents usually picks the highest valuation. Showing your own achieved-to-asking ratio, and asking the other agents for theirs, reframes the conversation from who promises most to who is accurate — which is the agent who will actually sell the property.

Frequently asked questions