Asking to Sold Ratio Calculator
Measure the ratio of achieved prices to asking prices across your sales, and project what a new listing would realistically achieve.
💼 Are you a real estate agent or broker? Send this calculator to your buyers on your own branded listing page — every enquiry comes straight to your WhatsApp. Create free agent page →The ratio of sold price to asking price is the honest measure of whether an agency values properties accurately. Consistently achieving close to asking means listings are priced correctly; a wide gap means properties are being over-valued to win instructions and then reduced.
It is also the most useful number to show a seller who wants an unrealistic price, because it is evidence from your own book rather than an opinion.
The calculation
Ratio = total achieved ÷ total asking. Applying that ratio to a new listing gives the price it would realistically achieve on your own track record, and dividing the total shortfall by the number of sales gives the average gap per property.
Worked example
Twelve sales with 5,400,000 of asking prices achieving 5,184,000 gives a ratio of 96% and an average discount of 4%. A new 400,000 listing would be expected to sell around 384,000, and the average shortfall across the book is 18,000 per property.
Use it in the valuation appointment
A seller comparing three agents usually picks the highest valuation. Showing your own achieved-to-asking ratio, and asking the other agents for theirs, reframes the conversation from who promises most to who is accurate — which is the agent who will actually sell the property.
Turn a calculation into an enquiry
Buyers who run these numbers are ready to talk. Give every listing its own page with your photo, phone and WhatsApp on it — leads land straight on your phone.
Create your free property pageFrequently asked questions
What ratio is good?
Consistently above about 95% suggests accurate pricing. Substantially below that usually means listings are being won on optimistic valuations and then reduced, which costs time on market and weakens the negotiating position.
Should I measure against the original or reduced asking price?
The original. Measuring against the reduced price flatters the number by hiding exactly the over-valuation the ratio is meant to reveal.
Does a high ratio mean I should price higher?
Not necessarily — a ratio close to 100% with fast sales may mean pricing is right, or slightly conservative. Read it alongside time on market: high ratio with long marketing periods is a different signal from high ratio with quick sales.