Marketing ROI Calculator
Measure what property marketing returns: cost per deal won, revenue generated, return on spend and the break-even number of transactions.
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Marketing spend is easy to measure and its return is not, so most agencies track the cost and guess the rest. The two numbers worth having are cost per deal won and return on spend — the first tells you whether a channel is affordable, the second whether it is worth scaling.
The measurement that matters uses commission you actually keep rather than the commission the sale generated, since splits and fees mean those are very different numbers.
The calculation
Commission generated = deals × what you keep per deal. Return on spend = (commission generated − spend) ÷ spend. Cost per deal is simply spend ÷ deals, and the break-even point is spend ÷ commission per deal.
Worked example
Spending 5,000 that produced four deals, each worth 7,000 to you after splits, generates 28,000 of commission. Cost per deal is 1,250, the profit is 23,000, and the return on spend is 460% — every unit spent returned about 5.60. Break-even was less than one deal, so the second deal onwards was profit.
Attribution is the hard part
A buyer who saw a portal listing, then a social post, then called from a sign will be attributed to whichever one you asked about. Ask every lead where they first heard of you, record it in one place, and accept that the numbers are directional rather than exact.
One page per property, ready in minutes
Photos, price, location, the documents a buyer asks for, and this calculator — on a page you can send in a single link. No website build, no coding.
Create your free property pageFrequently asked questions
What is a good return on marketing spend?
In property, where a single transaction is worth thousands, healthy channels often return several times their cost. The more useful comparison is between your own channels, since that is the decision you actually make each month.
Should I use gross commission or what I keep?
What you keep. Using gross commission can make a channel look profitable when it is losing money once splits, referral fees and transaction fees are taken out.
How long should I test a channel before judging it?
Long enough to cover your sales cycle plus a margin. Property transactions take months, so judging a channel after four weeks measures lead volume, not deals, and will kill campaigns just before they pay.
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