Track your ads and see which source brings buyers
Connect Google Analytics and the Meta Pixel, and read the Reports screen.
Watch it firstPoint the ad at one property page and connect your Meta Pixel and Google Analytics. The written steps are below.
Open the property
Open Properties, press the property your ad points to and scroll to Advanced.
Paste your IDs
Enter your GA4 ID and your Meta Pixel ID. You find them in Google Analytics and in Meta Events Manager.
Save
Press Save changes. From now on a page view is recorded when the page opens and a Lead event when someone enquires.
Point the ad at the property page
In your ad, use the property page link as the destination, not your home page.
Read Reports
Open Reports to see views, enquiries and which source each lead came from.
Good to know
- Analytics and pixel connections come with the paid plans.
- You can also set a Meta Pixel ID for your whole account under Profile & settings.