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A white label real estate platform for brokerages

Your group’s website on your own web address, a page for every broker and every listing, and one lead inbox behind them. Everything carries your name, not ours. We build it, host it and look after it.

In short

The White label plan is sold yearly, with a 12 month minimum (see the price in your currency). It includes 15 broker logins, and bigger groups agree a number of brokers for their account. Setup, which covers your web address, your branding and adding your brokers, is quoted separately.

What your buyers and brokers see

How leads reach you

Listings belong to the brokerage. Every enquiry from a property page lands in one lead inbox, and you give it to a broker. Each broker logs in separately and works the leads given to them, plus any that nobody has taken yet. You see all of them, with stages, notes and a date to call back. Buyers get an instant reply, and follow ups go out on WhatsApp from a monthly allowance of messages.

Your data

Everything is kept on our own server, and no other agency on the platform can see your records. Buyer enquiries are encrypted on the server. On the White label plan, your own and your brokers’ names, email addresses, phone numbers and licence numbers are encrypted too. Passwords are stored in a scrambled form that nobody can read, and card payments are handled by Razorpay. You can download your leads at any time, and closing your account deletes them. The system has to read your data to run your dashboard and send replies, so this protects your stored data. It is not encryption that hides your data from the system itself.

Who it is for

Brokerage groups and networks of 15 brokers or more that want one name on every page. Smaller firms usually start on the Agency plan and move up as they grow. To learn more, read what a white label platform is and when your brokerage needs one, and how to run a broker network without losing leads.

At a glance

PriceSold yearly only, with a 12 month minimum. See the pricing page for your currency.
Brokers15 logins included. Bigger groups agree a number for their account.
Web addressYour own web address, with a secure (HTTPS) certificate.
BrandingYour logo and colours. Our name is removed from your pages.
LeadsOne inbox, leads given to brokers, stages, notes, dates to call back and instant replies.
DataKept on our server, encrypted when stored, easy to download, deleted when you ask.

Talk to us about white label   See pricing

Questions

What does white label mean here?

Your brokers and buyers see only your name, logo and web address on the website, the broker pages and the property pages. My Property Pages builds, hosts and looks after the platform in the background.

How many brokers can we add?

The plan includes 15 broker logins. Bigger groups agree the number of brokers for their account. Brokers added during the year are charged for the months left in the term.

Can we pay monthly?

No. The White label plan is sold yearly, with a 12 month minimum, because the setup work for your account is done at the start.

Do enquiries go to the brokerage or to each broker?

Property enquiries land in the brokerage’s lead inbox, and the owner gives each one to a broker. A buyer who finds a broker’s own profile page reaches that broker on their own WhatsApp and phone number.

Who owns the data?

Your group does. You can download your leads at any time. Closing the account removes the account, its pages, broker logins and leads. We only keep the invoices the law asks us to keep.

Are messages to buyers sent in our name?

Instant replies and follow ups are written in your brokerage’s name. WhatsApp messages are currently sent from the platform’s business number. Sending from your own WhatsApp Business number is not available yet.

Written and maintained by Gurjeet Singh Founder, My Property Pages · operated by Softcado Pvt Ltd
Last checked
14 October 2026