Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Clients leave reviews on your page; you approve them. No self-written testimonials — ever.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part ZAP Imóveis and VivaReal work differently.
Start free with 2 properties. Starter is R$30 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at R$45 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
CRECI is checked by buyers before they message, and WhatsApp is where every negotiation actually happens.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Brazil.
Brazil has no MLS. ZAP Imóveis, VivaReal and OLX carry listings entered by agencies, and practising requires CRECI registration, which is enforced seriously.
Advertising without a CRECI number is a real problem rather than a technicality. There is no shared professional feed.
Buyers search the portals and move to WhatsApp immediately; the country runs on WhatsApp more thoroughly than almost anywhere.
Buyers commonly message several agents about the same property at once, so response speed and what they can see about you in the first seconds decide who they keep talking to.
Portal packages are an agency cost and the enquiry reaches several agencies at once.
With the same stock shared widely between agencies, inventory access is not the differentiator. The corretor is.
Area is quoted in square metres, with private and total area often both given, and prices in reais.
The condominium fee and IPTU are figures buyers ask for in the first message, and the matrícula position is what a serious buyer checks before making an offer.
A portal is a marketplace: a buyer in Brazil opens ZAP Imóveis to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | ZAP Imóveis / VivaReal | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Yes. The profile has a licence field — RERA in India, your state or provincial licence elsewhere — and it appears on every property page you publish. Buyers who check before they call can check.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is R$30 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in Brazil are charged in BRL.
No. ZAP Imóveis, VivaReal and OLX are where buyers search, with agencies loading their own stock. There is no shared professional feed, so a website product built around IDX has nothing to integrate with.
CRECI registration is required to practise in Brazil and the number is expected on advertising material. It sits on your profile here and appears on every property page you publish, so it is not something to remember for each listing.
Speed and credibility in the first exchange. The page opens WhatsApp with the property already in the message, so you are answering a specific question rather than starting cold. And your CRECI, your reviews and your record are already visible before you reply.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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