Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Gallery, lightbox, details grid, amenities checklist, PDF brochure, YouTube or MP4 video. Attach the seller property information form so the buyer arrives with their questions answered.
All your listings on one link, with years of experience, licence number, languages and your logo. It is where your Instagram bio link should point.
Clients leave reviews on your page; you approve them. No self-written testimonials — ever.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part Fincaraiz and Metrocuadrado work differently.
Start free with 2 properties. Starter is $5.99 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at $8.99 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Foreign buyers are a growing share of the market, and one shareable link travels further than a portal profile.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Colombia.
Colombia has no MLS. Fincaraiz and Metrocuadrado carry listings entered by agencies, and there is no compulsory national licence for real estate agents, which means credibility is established by evidence rather than by registration.
There is no shared professional feed.
Buyers search the portals and contact by WhatsApp.
Foreign buyers and returning Colombians are a growing segment in Medellín and Bogotá, and both groups are evaluating an agent remotely before they will engage.
Portal placement is rented and the same stock is widely shared between agencies.
With no licensing barrier, the market contains a broad spread of operators and buyers are right to be careful.
Area is quoted in square metres, with prices in Colombian pesos though foreign-facing listings often show dollars alongside.
The estrato of the property affects utility costs materially and is one of the first things a local buyer asks about, so it belongs on the listing.
A portal is a marketplace: a buyer in Colombia opens Fincaraiz to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Fincaraiz / Metrocuadrado | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
In most of the world it is how buyers message an agent, which is why every page here has a WhatsApp button and every enquiry goes to your phone. If you are in a text-message market, the page adapts. The follow-up guides cover what to send in the first hour and the next ninety days.
No. This is not a listing feed — you publish your own properties, so there is nothing to connect. Agents in the US and Canada run it alongside their MLS listing: the MLS reaches other agents, the property page is what goes in your ads and bio and sends the buyer to you.
Yes. The profile has a licence field — RERA in India, your state or provincial licence elsewhere — and it appears on every property page you publish. Buyers who check before they call can check.
No. Fincaraiz and Metrocuadrado carry agency-entered listings and there is no shared professional feed. Website products built around IDX integration have nothing to connect to.
By being verifiable. With no register for a client to check, your own page carrying your company details, completed sales and genuine client reviews is the evidence. And it matters most with the foreign and returning buyers who cannot rely on local reputation.
Yes. Estrato determines what a buyer will pay for utilities and is among the first things a local buyer asks. Stating it, along with the administración fee, answers the practical questions a portal template usually buries.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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