Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
Made with PropVid — 700+ templates to market the same listing on social.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part ImmoScout24 and Immowelt work differently.
Start free with 2 properties. Starter is €8.99 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at €13.49 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Portal exposés look the same for every agency; your own page is where the Grundriss, the Energieausweis and you stand out.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Germany.
Germany has no MLS. ImmoScout24 and Immowelt carry listings that agencies enter themselves, and estate agency requires a §34c permit from the local trade office rather than membership of a professional feed.
Since the commission rules changed, the seller and buyer typically share the fee on residential sales, which has made sellers considerably more attentive to what an agent actually delivers for it.
Buyers search the two portals and then contact by email or WhatsApp; the process is slower and more document-led than in most markets.
Sellers, now paying half the commission themselves, compare agents on what they can verify. Which is the moment your own page matters more than your portal listing.
Portal listing fees are an agency cost that rises with the number of listings, and the enquiry attaches to the agency.
In a market where sellers scrutinise the fee, being able to show your own record and your own service in your own words is worth more than another paid slot.
Living area is quoted in square metres as Wohnfläche, and an Energieausweis is required and must be shown in advertising.
Stating the energy certificate class, the heating type and the year of construction openly is expected here in a way it is not elsewhere.
A portal is a marketplace: a buyer in Germany opens ImmoScout24 to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | ImmoScout24 / Immowelt | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is €8.99 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in Germany are charged in EUR.
Yes. The Free plan includes 2 property pages, your agent profile, the leads inbox and an instant thank-you reply to buyers. Publishing takes minutes from your phone. Upgrade only when you have more listings than pages.
No. ImmoScout24 and Immowelt occupy that position commercially and each agency loads its own listings. Estate agency is governed by the §34c permit rather than by feed membership, so a website product built around IDX integration has nothing to connect to.
It raises the bar on justifying your fee. A seller sharing the cost wants to see what you actually do, and a page in your own name with your record, your marketing approach and previous clients’ words is where that case is made. A portal listing cannot make it.
The Energieausweis details are required in property advertising in Germany, so the property fields on your page should carry them. Because it is a legal expectation rather than a nicety, confirm the current requirement applies to your listing type.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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