Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
Made with PropVid — 700+ templates to market the same listing on social.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part Rightmove and Zoopla work differently.
Start free with 2 properties. Starter is £7.49 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at £11.49 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Portal listings are tied to your branch subscription, so your own page is the one asset that survives a change of agency.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in United Kingdom.
The United Kingdom has no MLS. Stock reaches buyers through Rightmove, Zoopla and OnTheMarket, and access is a branch subscription rather than a shared professional feed.
Because the subscription is tied to the branch, an agent who moves firms leaves the listing history, the profile and the reviews behind.
Buyers search on the portals and on a phone, then make contact by WhatsApp or a call rather than by email.
Vendors, on the other hand, research the individual agent before they invite anyone to value. Which is the moment a page in your own name, with your own sold record and your redress scheme membership on it, actually earns its keep.
Portal fees are a fixed branch cost that rises regardless of how many instructions you win, and the leads they generate are matched to the branch rather than to you.
For a self-employed or personal-brand agent that is the wrong way round.
Area is quoted in square feet, usually alongside the number of bedrooms, and an EPC rating is expected on marketing material.
Floorplans matter more to UK buyers than in most markets, so a page has to display one properly on a phone.
A portal is a marketplace: a buyer in United Kingdom opens Rightmove to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Rightmove / Zoopla | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is £7.49 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in the United Kingdom are charged in GBP.
Yes. The Free plan includes 2 property pages, your agent profile, the leads inbox and an instant thank-you reply to buyers. Publishing takes minutes from your phone. Upgrade only when you have more listings than pages.
No. There is no MLS in the UK; the portals fill that role commercially, and access to them is sold as a branch subscription. Website products built around an American IDX feed have nothing to plug into here, which is why their core feature is irrelevant to a UK agent.
On a portal, the listing history and the reviews belong to the branch subscription and stay behind. A page in your own name, on your own domain, moves with you. Which is the main reason self-employed and personal-brand agents set one up.
Yes. It is a field on your profile and appears on every property page you publish, alongside your name and contact details, where a vendor checking you out will see it.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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