Give each property its own page and every agent a profile. Use one link in your Instagram ads, Click to WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone, not in a portal's inbox. Nobody else sees it. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing. It has photos, the price, details, a PDF brochure and one button to reach the agent. You share it as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click to WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes. The badge stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
All your listings on one link, with years of experience, licence number, languages and your logo. It is where your Instagram bio link should point.
Clients leave reviews on your page; you approve them. No testimonials that you wrote yourself. Ever.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap. Then use follow up scripts that get a reply.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead. That is the part where Centaline and Midland Realty work differently.
Start free with 2 properties. Starter is HK$78 a month. Pages adds follow ups, a mini CRM and a sales team. Agency puts it all on your own domain. White label puts your name on all of it.
On every plan, every enquiry goes to you alone. Nothing is pooled, resold or shown to another agent.
To try it
One agent
Launch price for your first year. Renews at HK$119 / month after that. Cancel any time.
An agent with a helper or two
A growing agency
Agency, under your own name. Buyers never see ours.
Your EAA licence number has to appear on advertisements, and it sits on the page and on every listing you publish.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Hong Kong.
Hong Kong has no MLS in the North American sense.
Centaline and Midland run their own large listing networks, Squarefoot aggregates, and the big agencies effectively compete on database rather than on a shared feed. For an independent agent that is the hardest fact of the market: you cannot buy access to everyone’s stock, so what you present has to be your own.
Enquiries arrive on WhatsApp, usually within minutes of a listing being seen, and buyers are comparing units in the same building rather than across a city.
That makes the specifics. Floor, orientation, saleable area, view, club facilities. The whole of the decision.
The two large networks set the terms, and an independent agent pays for visibility inside someone else’s system.
A page under your own name is the one asset that is not rented from a competitor.
Area must be quoted as saleable area, and the older practice of quoting gross floor area is exactly the thing buyers have learned to distrust.
Stating saleable area, the efficiency ratio and the price per square foot on the page answers the question before it is asked.
A portal is a marketplace: a buyer in Hong Kong opens Centaline to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that: one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Centaline / Midland Realty | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we do not. That is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
No. This is not a listing feed. You publish your own properties, so there is nothing to connect. Agents in the US and Canada run it alongside their MLS listing: the MLS reaches other agents, the property page is what goes in your ads and bio and sends the buyer to you.
Yes. The profile has a licence field: RERA in India, your state or provincial licence elsewhere. It appears on every property page you publish. Buyers who check before they call can check.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Not as North America would recognise it. Centaline and Midland operate their own listing networks and Squarefoot aggregates publicly available stock, but there is no shared professional feed an independent agent can plug a website into.
Saleable area. It is the measure buyers and the first-hand sales rules work from, and quoting gross floor area reads as an attempt to make a unit sound larger. Showing saleable area with the price per square foot beside it is the clearest thing you can do.
Yes. It sits on your profile and on every property page you publish, which matters more for an independent agent than for someone trading on a large agency’s name.
Free to start: 2 properties, your profile and leads to your phone. Upgrade when you grow.
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