Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Clients leave reviews on your page; you approve them. No self-written testimonials — ever.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part Daft.ie and MyHome.ie work differently.
Start free with 2 properties. Starter is €8.99 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at €13.49 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Your PSRA number must appear on advertising, and it is printed on your profile and every property page.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Ireland.
Ireland has no MLS. Daft.ie and MyHome.ie are where buyers search and agencies load listings to each directly.
The Property Services Regulatory Authority licenses agents and the Property Price Register makes sold prices public, so this is a market where a great deal about you is already checkable. Which raises rather than lowers the value of controlling your own page.
Buyers search Daft on a phone and contact by phone or WhatsApp.
Vendors research the agent, and with the Price Register public they can see what has actually sold in an area, so a page that presents your own record honestly is arguing with evidence rather than adjectives.
Portal subscriptions are an agency cost and the leads attach to the agency rather than to the individual agent.
For someone building a personal reputation in a defined area, that is the wrong shape.
Floor area is quoted in square metres, usually with square feet alongside, and a BER rating is required on marketing material.
Stating the BER clearly, rather than burying it, is both a legal expectation and the first filter many buyers apply.
A portal is a marketplace: a buyer in Ireland opens Daft.ie to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Daft.ie / MyHome.ie | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Yes. The profile has a licence field — RERA in India, your state or provincial licence elsewhere — and it appears on every property page you publish. Buyers who check before they call can check.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is €8.99 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in Ireland are charged in EUR.
No. Daft.ie and MyHome.ie occupy that position commercially, with each agency loading its own listings. There is no shared professional feed, so website products built around IDX integration have nothing to connect to.
Yes. It sits on your profile and appears on every property page you publish, which is what a vendor checking that you are licensed will look for.
It helps, if your record stands up. Because the Property Price Register is public, a page that presents your recent sales honestly is making a checkable claim, and checkable claims are far more persuasive than the general statements most agency profiles carry.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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