Give each property its own page and every agent a profile. Use one link in your Instagram ads, Click to WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone, not in a portal's inbox. Nobody else sees it. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing. It has photos, the price, details, a PDF brochure and one button to reach the agent. You share it as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click to WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes. The badge stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Made with PropVid. 700+ templates to market the same listing on social.
Gallery, lightbox, details grid, amenities checklist, PDF brochure, YouTube or MP4 video. Attach the seller property information form so the buyer arrives with their questions answered.
All your listings on one link, with years of experience, licence number, languages and your logo. It is where your Instagram bio link should point.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead. That is the part where Immobiliare.it and Idealista work differently.
Start free with 2 properties. Starter is €8.99 a month. Pages adds follow ups, a mini CRM and a sales team. Agency puts it all on your own domain. White label puts your name on all of it.
On every plan, every enquiry goes to you alone. Nothing is pooled, resold or shown to another agent.
To try it
One agent
Launch price for your first year. Renews at €13.49 / month after that. Cancel any time.
An agent with a helper or two
A growing agency
Agency, under your own name. Buyers never see ours.
Buyers compare a dozen near-identical annunci; a page with your name on it is what they send to their partner.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Italy.
Italy has no MLS, though local sharing networks exist between agencies in some cities.
Immobiliare.it, Idealista and Casa.it carry listings that agencies enter themselves, and practising requires enrolment with the chamber of commerce. There is no national feed to integrate with.
Buyers search the portals and contact by phone or WhatsApp.
Because so much Italian stock is older and individual, the condition, the cadastral position and the state of the building fabric matter more than in newer markets. And an agent who is straight about those earns trust quickly.
Portal placement is an agency cost and enquiries are shared.
With the same property often marketed by more than one agency, what separates you is what a seller or buyer can find out about you.
Area is quoted in square metres, usually as commercial surface, with prices in euros.
The visura catastale, the APE energy rating and whether the building is fully conforming with its planning position are standard early questions and belong on the page.
A portal is a marketplace: a buyer in Italy opens Immobiliare.it to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that: one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Immobiliare.it / Idealista | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we do not. That is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Yes. The Free plan includes 2 property pages, your agent profile, the leads inbox and an instant thank you reply to buyers. Publishing takes minutes from your phone. Upgrade only when you have more listings than pages.
In most of the world it is how buyers message an agent, which is why every page here has a WhatsApp button and every enquiry goes to your phone. If you are in a text-message market, the page adapts. The follow up guides cover what to send in the first hour and the next ninety days.
No. This is not a listing feed. You publish your own properties, so there is nothing to connect. Agents in the US and Canada run it alongside their MLS listing: the MLS reaches other agents, the property page is what goes in your ads and bio and sends the buyer to you.
Not nationally. Some cities have agency sharing networks, but Immobiliare.it, Idealista and Casa.it are where the market searches, with each agency loading its own stock. An IDX-based website product has nothing to integrate with.
When the property is the same everywhere, the agent is the variable. A page with your chamber of commerce enrolment, your area of operation, your recent sales and real client reviews is where a seller decides who to work with.
Yes. The property fields are yours to write, so the cadastral position, the APE rating and the planning conformity can all be set out on the page. Which for older Italian stock is often what the buyer most wants to know.
Free to start: 2 properties, your profile and leads to your phone. Upgrade when you grow.
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