Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Clients leave reviews on your page; you approve them. No self-written testimonials — ever.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part Funda and Pararius work differently.
Start free with 2 properties. Starter is €8.99 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at €13.49 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Funda decides the layout of your listing; on your own page you decide what a buyer sees first.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Netherlands.
The Netherlands is the closest thing in Europe to an MLS market, and it is worth understanding why that matters.
Funda is the dominant portal and access to it runs through NVM and the other broker associations, so an unaffiliated agent cannot simply buy their way onto the platform the whole country searches. That makes an independent presence more important here than almost anywhere else, not less.
Buyers search Funda and nowhere else, then contact by phone or WhatsApp.
Sellers, by contrast, are choosing a makelaar, and that choice is made on reputation, fee structure and what they can find about you. Which is a decision Funda does not help you win.
Association membership is the price of visibility, and it is a fixed cost tied to the firm rather than to you.
A page in your own name carries your NVM or VBO registration and works for you when a seller is comparing two makelaars.
Living area is quoted in square metres and measured to the NEN 2580 standard, with plot size stated separately, and an energy label is expected on marketing material.
Quoting a woonoppervlakte that matches the measurement report is the difference between a straightforward sale and an argument.
A portal is a marketplace: a buyer in Netherlands opens Funda to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | Funda / Pararius | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Yes. The profile has a licence field — RERA in India, your state or provincial licence elsewhere — and it appears on every property page you publish. Buyers who check before they call can check.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is €8.99 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in the Netherlands are charged in EUR.
Closer than most markets. Funda is effectively where the entire country searches and access is through the broker associations, so it functions as a gatekeeper rather than an open feed. That is precisely why an independent page in your own name matters. You cannot rely on the portal to represent you as an individual.
Buyers are on Funda; sellers are choosing a makelaar. That decision is made on who you are, what you charge and what previous clients say, none of which a Funda listing is designed to show. A page in your own name is aimed at the seller, not the buyer.
Yes. It is a profile field and appears on every property page you publish, alongside your name and contact details.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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