An agent profile page for Australian agents
Before a vendor invites you to appraise their home, they look you up. They want to see your recent sales near them, what past clients say, and that you are licensed. A page in your own name can show all of it, and it stays the same if you change agency.
Show your name and photo, the suburbs you work, your recent sales there, reviews with names and dates, and your licence details the way your state expects. Keep it on one link for your email signature, your letterbox drops and your social media bio. Update it every time you sell.
What vendors look for
- Local sales. Recent sales in their suburb, and ideally in their street.
- Reviews from vendors, not only buyers, with names and dates.
- Who you are. A real photo, how long you have worked the area and the languages you speak.
- Your licence. Shown the way your state or territory asks for it.
Licence details by state
Each state and territory runs its own licensing, and the rules for adverts differ. In South Australia, sale adverts must show the agent’s registration number, written RLA followed by the number. NSW and Victoria focus on the name of the licensee or the business. Check what your regulator asks for, and put it on your page.
Your sold record
A list of sold homes is the strongest proof you can show a vendor. Keep each sold property on your page with a sold badge, instead of deleting it. If you show a sale price, use the confirmed figure. In Victoria, agents must now publish the sale price of homes sold after 1 October 2026; see the Property Price Statement guide.
Reviews you can stand behind
Ask every vendor for a review after settlement, and show it with their name and the date. Never write reviews yourself or copy them from somewhere else. A vendor who checks will find out.
One link, everywhere
Put the link in your email signature, on your letterbox drops, in your social media bio and on your business card. When a vendor looks you up, they land on a page that is all about you.
How My Property Pages does it
Your profile page shows your photo, suburbs, languages, reviews and every property you list, with your state licence number if you add it. On paid plans you can mark a property sold and keep it on your page with a sold badge. Clients can leave a review from your page, and it appears only after you approve it.
More guides
- Victoria’s Property Price Statement, explained for agents
- Following up buyers after an open home
- My Property Pages for agents in Australia
At a glance
| Suburbs | The areas you work, at the top of the page. |
|---|---|
| Sold record | Sold properties stay on your page with a badge, on paid plans. |
| Reviews | Shown with names and dates, after you approve them. |
| Licence | Your state licence number on your profile. |
| Languages | The languages you speak with clients. |
| The link | One page in your own name, the same if you change agency. |
Start free See plans for Australia
Questions
Is my portal profile not enough?
It helps buyers find you on the portal. A page in your own name is one you control: the design, which sales come first, and a link that stays the same if you change agency.
Which licence number should I show?
It depends on your state. South Australia requires the registration number in sale adverts, written RLA then the number. Other states focus on the licensee or business name. Check your regulator’s rules.
Should I show sold prices?
Show confirmed figures where you are allowed to. In Victoria, agents must now publish the sale price of homes sold after 1 October 2026.
How many sales should I show?
Enough to cover the suburbs you want to win. Recent sales matter more than old ones, so keep the list up to date.