Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
Made with PropVid — 700+ templates to market the same listing on social.
Gallery, lightbox, details grid, amenities checklist, PDF brochure, YouTube or MP4 video. Attach the seller property information form so the buyer arrives with their questions answered.
An enquiry from your page reaches you on text message and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part realestate.com.au and Domain work differently.
Start free with 2 properties. Starter is A$14.49 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at A$21.99 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
Portal depth-listing upgrades are priced per campaign; a page you own costs the same whether the campaign runs a week or a quarter.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Australia.
Australia has no MLS. realestate.com.au and Domain are where buyers search, and agencies pay per campaign rather than subscribing to a shared professional feed.
Depth-listing upgrades are priced per property and per campaign, which means the cost of visibility scales with how hard you are working.
Buyers search the two portals, then move to SMS and phone.
Vendors, though, research the individual agent before a listing presentation, and that is where an agent page with your own sold record and your state licence number does the work a portal profile cannot.
A depth-listing upgrade is bought campaign by campaign, so the same property costs more the longer it takes to sell.
Exactly when the vendor is least happy about spending. A page you own costs the same whether the campaign runs a week or a quarter.
Area is quoted in square metres, with land size stated separately for houses, and prices in Australian dollars.
Your state agent licence number belongs on marketing material and sits on every page here.
A portal is a marketplace: a buyer in Australia opens realestate.com.au to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the text message message comes to you.
| My Property Pages | realestate.com.au / Domain | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is A$14.49 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in Australia are charged in AUD.
Yes. The Free plan includes 2 property pages, your agent profile, the leads inbox and an instant thank-you reply to buyers. Publishing takes minutes from your phone. Upgrade only when you have more listings than pages.
In most of the world it is how buyers message an agent, which is why every page here has a WhatsApp button and every enquiry goes to your phone. If you are in a text-message market, the page adapts. The follow-up guides cover what to send in the first hour and the next ninety days.
No. realestate.com.au and Domain occupy that position commercially, and you buy placement campaign by campaign rather than accessing a shared feed. International website products built around an IDX feed have nothing to connect to in Australia.
No. Keep listing where buyers search. The change is that your campaign, your signboard QR and your social bio can point at a page that is yours, where the enquiry comes to you and stays with you after the campaign ends.
Yes. A single-property page is a common use. One link that carries the photos, the floorplan, the inspection times and a contact button, which you can send directly to a buyer rather than sending them back into a portal search.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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