Give each property its own single property page and every agent a profile, then use one link in your Instagram ads, Click-to-WhatsApp ads and bio. Buyers tap once and the enquiry lands on your phone — not in a portal's inbox beside fifty other listings. Free for 2 properties, no coding, live in minutes.
A single property website is a page built for one listing — photos, price, details, a PDF brochure and one button to reach the agent — shared as a single link instead of a portal listing. The enquiry goes to the agent who published the page, not to every agent advertising the same building.
Put that link in a Click-to-WhatsApp ad, a Meta lead ad, your Instagram bio, or a QR code on the signboard. The page carries your licence number, a video walkthrough, and a Sold or Rented badge once it goes — which stays up as proof for the next seller. Every enquiry gets an instant reply while you're at a viewing, and lands in your inbox with the page it came from. If you're deciding between lead ads and a landing page, or which ad creative to run at it, those two guides are where to start.
Clients leave reviews on your page; you approve them. No self-written testimonials — ever.
The enquiry form sends buyers to your inbox and phone. Call, WhatsApp or email them in one tap — then use follow-up scripts that get a reply.
Fast, mobile-first pages with share previews — made for Instagram and Facebook traffic. Buyers can run the affordability check before they message you.
An enquiry from your page reaches you on WhatsApp and nowhere else. It is not shared with other agents, and it is not sold back to you as a lead — which is the part PropertyGuru and 99.co work differently.
Start free with 2 properties. Starter is S$12.99 a month — less than one listing on a portal. Pages adds a sales team and a mini CRM; Agency puts it all on your own domain; White label puts your name on all of it.
Launch price for your first year. Renews at S$18.99 / month after that. Cancel any time.
Agency, under your own name. Buyers never see ours.
CEA rules require your registration number on marketing material, and every page here carries it automatically.
Most agent website products were built for the United States, around an MLS feed. Here is what actually matters in Singapore.
Singapore has no MLS. PropertyGuru, 99.co and EdgeProp are where buyers search, and salespersons publish under their agency.
CEA rules govern what must appear on marketing material, which makes an agent’s own page a compliance question as much as a marketing one. The registration number has to be on it.
Buyers research thoroughly before making contact and then move to WhatsApp.
Because so much is public here. Transaction histories, project data, remaining lease. Buyers arrive already informed, and a page that repeats the brochure adds nothing. What earns the message is clarity about this specific unit.
Portal packages are a per-salesperson cost that rises with the market, and the enquiry often reaches several listings of the same unit at once.
A page of your own carries your CEA registration and delivers the enquiry to you directly.
Area is quoted in square feet, with price per square foot expected alongside the asking price.
For leasehold property the remaining lease is a material figure buyers will ask for immediately, and for HDB resale the eligibility conditions matter as much as the price.
A portal is a marketplace: a buyer in Singapore opens PropertyGuru to compare dozens of listings, and the enquiry they send is routed to whichever agents are paying for it that day. A page of your own inverts that — one property, one agent, and the WhatsApp message comes to you.
| My Property Pages | PropertyGuru / 99.co | A site or link-in-bio | |
|---|---|---|---|
| Who the enquiry reaches | Only you | Often several agents at once | Only you |
| Beside your listing | Nothing | Competing listings | Nothing |
| What you pay for | A flat plan | Usually per lead or per listing | Hosting, plus your own time |
| Getting a listing live | Minutes, from your phone | Minutes | Days, or a developer |
| Where enquiries land | Your WhatsApp | The portal’s inbox | Wherever you wire it up |
Portals reach buyers we don’t — that is what they are for, and most agents should keep using one. The difference is what happens after a buyer finds you: a portal sells that moment to whoever is paying, and your page hands it to you.
Yes. The profile has a licence field — RERA in India, your state or provincial licence elsewhere — and it appears on every property page you publish. Buyers who check before they call can check.
A page for one listing, with its own link, that you share instead of a portal listing. It carries the photos, price, details and brochure, and a button that reaches you and only you. Agents use one per property, all listed on their profile page.
Here, nothing to start: 2 property pages and your profile are free, with no card. Starter is S$12.99 a month for 10 properties, premium designs and ad tracking — less than a single listing costs on most portals. Pages adds a sales team and a CRM. Accounts in Singapore are charged in SGD.
No. PropertyGuru, 99.co and EdgeProp occupy that role commercially, with listings published by salespersons through their agency. Products built around an American IDX feed have nothing to connect to.
Yes. It sits on your profile and is shown on every property page you publish. Given that CEA rules require your registration number on marketing material, having it applied automatically to every page removes a step you would otherwise have to remember.
Specificity about the unit you are actually selling. Public data tells a buyer about the project; it does not tell them about this unit’s facing, condition, tenancy or remaining lease. A page that answers those clearly is what turns a well-informed browser into a WhatsApp message.
Free to start — 2 properties, your profile, leads to your phone. Upgrade when you grow.
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