Guides for agents who want more leads
Lead generation, ads, WhatsApp follow-up, property pages, CRM habits and buyer guides you can share with clients. New articles every day.
When to Say No to an Instruction
Taking every listing looks like growth and behaves like a tax. The four instructions that cost more than they earn, and how to decline one without losing the relationship.
Property pagesPlot Listings Done Right: Dimensions, Road Width, Facing and Approvals Buyers Ask About
How to write plot listings that answer what buyers actually ask: exact dimensions, road width, facing, approvals and possession details, with a ready checklist.
Buyer guidesCIBIL Score 550–649: Can You Get a Home Loan?
A CIBIL score of 550–649 is rated poor. Most banks decline; NBFCs may lend at a significantly higher rate. On a ₹50 lakh loan that costs ₹15.67 lakh more.
Buyer guidesCIBIL Score 650–699: Can You Get a Home Loan?
A CIBIL score of 650–699 is rated fair. Approval likely with a co-applicant or lower LTV; expect 50–100 bps more. On a ₹50 lakh loan that costs ₹5.77 lakh more.
Team & CRMAssigning Leads to Your Sales Team Without Losing Track
A practical system for assigning leads to your sales team in a small real-estate agency: rules, ownership, handovers and the weekly check so no buyer is forgotten.
Seller guidesSelling a ₹65 lakh Flat for ₹1.10 crore: The Tax
Bought at ₹65 lakh and selling at ₹1.10 crore after 9 years gives a ₹45 lakh gain and 12.5% LTCG of about ₹5,62,500. Exemptions and TDS explained.
Seller guidesSelling a ₹80 lakh Flat for ₹1.50 crore: The Tax
Bought at ₹80 lakh and selling at ₹1.50 crore after 10 years gives a ₹70 lakh gain and 12.5% LTCG of about ₹8,75,000. Exemptions and TDS explained.
Seller guidesSelling a ₹90 lakh Flat for ₹1.35 crore: The Tax
Bought at ₹90 lakh and selling at ₹1.35 crore after 5 years gives a ₹45 lakh gain and 12.5% LTCG of about ₹5,62,500. Exemptions and TDS explained.
Branding & reviewsBuilding a Personal Brand as a Property Agent: Name, Niche and Consistency
How to build a personal brand as a property agent in India: pick a name people remember, choose a niche, and stay consistent across WhatsApp, Instagram and your page.
Lead generationWhy Your Enquiries Dry Up in Month Three
The predictable dip after a strong start, what causes it, and the two habits that keep a pipeline full when the easy leads are gone.
Seller guidesSelling a ₹40 lakh Flat for ₹52 lakh: The Tax
Bought at ₹40 lakh and selling at ₹52 lakh just past the 24-month mark gives a ₹12 lakh gain and 12.5% LTCG of about ₹1,50,000. Exemptions and TDS explained.
Seller guidesSelling a ₹50 lakh Flat for ₹95 lakh: The Tax
Bought at ₹50 lakh and selling at ₹95 lakh after 8 years gives a ₹45 lakh gain and 12.5% LTCG of about ₹5,62,500. Exemptions and TDS explained.