Ads & campaigns
9 articles on ads & campaigns — practical, and written for working agents.
Meta Pixel for Real Estate: Track Which Ad Actually Brought the Buyer
How to set up Meta Pixel for real estate property pages: which events to fire, how to read which Facebook or Instagram ad brought the enquiry, and how to use it for retargeting.
Ads & campaignsWhat a Property Enquiry Is Actually Worth
Work out what you can afford to pay for an enquiry, and most advertising decisions answer themselves. The arithmetic, and the three numbers most agents have never measured.
Ads & campaignsRetargeting for Property Listings: Bringing Back Visitors Who Didn't Enquire
Retargeting for property listings explained for agents: how to set up the Meta Pixel on your pages, build audiences of visitors who did not enquire, and win them back.
Ads & campaignsWriting Ad Copy for Plots, Flats and Villas: Examples That Convert
Writing ad copy for plots, flats and villas that gets enquiries: a simple formula, copy-paste examples for each property type, and the mistakes that waste ad spend.
Ads & campaignsFacebook Lead Ads vs. Landing Pages: Which Brings Better Property Buyers?
Facebook lead ads vs landing pages for real estate: cost per lead versus lead quality, when each wins, a hybrid setup, and how to track which one brings buyers.
Ads & campaignsAd Creatives for Real Estate: Photos vs. Video vs. Carousel
Which ad creative works best for real estate in India? Compare photo, video and carousel formats, when to use each, and how to test them without wasting budget.
Ads & campaignsGoogle Ads for Real Estate Agents: Keywords, Budgets and Landing Pages
Google Ads for real estate agents in India: which keywords to bid on, which to block, a sensible starting budget, and why each ad needs its own property page.
Ads & campaignsHow Much Should a Real Estate Agent Spend on Ads Per Listing?
How much should a real estate agent spend on ads per listing? A simple commission-based formula, test budgets, and when to stop spending on a property.
Ads & campaignsCommon Mistakes Agents Make With Property Ads (and How to Fix Them)
The most common mistakes agents make with property ads on Meta and Google, why they waste budget, and the specific fix for each, from creatives to landing pages to tracking.