Property pages
14 articles on property pages — practical, and written for working agents.
The Enquiry Form: Every Field You Add Costs You a Buyer
The form is the last thing between an interested buyer and a conversation, and most agents make it the hardest part of the page. What to ask, what to remove, and what to ask later.
Property pagesVideo Walkthroughs That Sell: Length, Shots and Captions
How to shoot video walkthroughs that sell property on a phone: the right length for each platform, a shot list that buyers trust, and captions that bring enquiries.
Property pagesSold Badges and Social Proof: Using Past Deals to Win New Ones
Sold badges and social proof turn your closed deals into your best marketing. How to show past deals, collect reviews and use them to win sellers and buyers.
Property pagesPlot Listings Done Right: Dimensions, Road Width, Facing and Approvals Buyers Ask About
How to write plot listings that answer what buyers actually ask: exact dimensions, road width, facing, approvals and possession details, with a ready checklist.
Property pagesWhy Your Property Listing Needs a Brochure PDF (and What Goes in It)
A property listing brochure PDF travels where your page cannot: family WhatsApp groups and bank files. What to include, page by page, and how to keep it under 5 MB.
Property pagesAmenities That Actually Move Buyers in Indian Cities
Which amenities actually move buyers in Indian cities, which ones are ignored, and how to describe them on a property page so the right buyer calls first.
Property pagesWhat Buyers Do in the First Eight Seconds on a Listing Page
The order buyers read a property page in, why the hero photo decides everything after it, and the four things that make someone leave before scrolling.
Property pagesHow to Present Price So Buyers Message You
Price on request costs you enquiries. What to show instead, how to handle a seller who wants a number you disagree with, and why the monthly cost converts better than the headline.
Property pagesWriting Property Descriptions That Make Buyers Call
Property descriptions that make buyers call: a simple structure, words to cut, before-and-after examples for flats, plots and villas, and a 2-minute checklist.
Property pagesWhat Belongs on an Australian Listing Page Beyond the Portal Ad
realestate.com.au sets the template and prices the campaign. Here is what an Australian agent should put on a page of their own, from statement of information to auction detail.
Property pagesWhat to Put on a Real Estate Agent Profile Page
The eight things buyers actually check before they message an agent, in the order they check them — and the things every agent puts on the page that nobody reads.
Property pagesWhat a High-Converting Property Page Looks Like (With a Checklist)
What a high-converting property page looks like, section by section: photos, price, specifics, location, trust signals and the enquiry form, with a checklist.