Guides for agents who want more leads
Lead generation, ads, WhatsApp follow-up, property pages, CRM habits and buyer guides you can share with clients. New articles every day.
BRN, Trakheesi and What a Dubai Buyer Checks Before Calling
An overseas buyer verifies a Dubai agent before they will take a call. Here is what they look for — BRN, Trakheesi permit, DLD registration — and how to put it where they can see it.
Seller guidesMaterial Information: What Must Be on a UK Property Listing
Parts A, B and C of the material information rules, in plain English — what every UK listing must disclose, what trips agents up, and how to lay it out so buyers actually read it.
Lead generationDo Real Estate Agents Need Their Own Website in 2026?
Zillow and Realtor.com own the traffic, and the leads come back to you with a referral fee attached. Here is when a US agent needs a site of their own, and when the MLS is enough.
Tools & productivityGoogle Analytics for Property Pages: The 4 Numbers That Matter
Google Analytics for property pages without the overwhelm: the four numbers an agent should check weekly, how to find them in GA4, and what to change when they are off.
Property pagesWhat to Put on a Real Estate Agent Profile Page
The eight things buyers actually check before they message an agent, in the order they check them — and the things every agent puts on the page that nobody reads.
Buyer guidesQuestions to Ask a Builder Before Booking a Flat
The questions to ask a builder before booking a flat, grouped by approvals, money, construction, handover and exit, with the documents that should back each answer.
Lead generationWhy a Shared Portal Lead Converts Worse Than Your Own
The same enquiry sent to several agents is not the same enquiry. How lead distribution changes buyer behaviour, and what to do about it without leaving portals.
Tools & productivityFestive Season Property Marketing: Navratri to Diwali Campaigns
A week-by-week festive season property marketing plan from Navratri to Diwali: offers that work, post ideas, WhatsApp scripts and how to track which campaign paid.
Tricity local guidesChandigarh Tricity Rental Market: What Landlords and Tenants Should Know
A practical guide to the Chandigarh Tricity rental market: who rents where, typical rent bands, deposits, agreements, police verification and how agents fit in.
Buyer guidesCarpet Area vs. Built-Up vs. Super Built-Up: What You Actually Pay For
Carpet area vs built-up vs super built-up explained with worked examples, the loading percentages to expect, and how to compare two flats on a fair per-sq-ft price.
Branding & reviewsHow to Get Genuine Client Reviews as a Real Estate Agent
Genuine client reviews are the cheapest trust an agent can earn. When to ask, exactly what to say on WhatsApp, and where to put reviews so buyers see them.
Buyer guidesBuying Agricultural Land in India: Who Can Buy and What to Check
Buying agricultural land in India is not like buying a flat. Who is allowed to buy, which documents to check, and the traps that catch first-time buyers.