Guides for agents in the United Kingdom
Written for the United Kingdom: Rightmove and Zoopla, your redress scheme membership number, and the way buyers there actually get in touch.
Lead generation, ads, WhatsApp follow ups, property pages, CRM habits and buyer guides you can share with clients. New articles every day.
When to Say No to an Instruction
Taking every listing looks like growth and behaves like a tax. The four instructions that cost more than they earn, and how to decline one without losing the relationship.
Lead generationWhy Your Enquiries Dry Up in Month Three
The predictable dip after a strong start, what causes it, and the two habits that keep a pipeline full when the easy leads are gone.
Lead generationInstagram for Property Agents: What Actually Produces Enquiries
Followers are not buyers. Which posts produce messages, how the bio link decides whether attention becomes an enquiry, and what to stop making.
Seller guidesA Viewing That Converts: Before, During and After
Most viewings are lost before the buyer arrives and forgotten within a day. A practical sequence for preparing, running and following up a property viewing.
Property pagesWhat Buyers Do in the First Eight Seconds on a Listing Page
The order buyers read a property page in, why the hero photo decides everything after it, and the four things that make someone leave before scrolling.
Property pagesHow to Present Price So Buyers Message You
Price on request costs you enquiries. What to show instead, how to handle a seller who wants a number you disagree with, and why the monthly cost converts better than the headline.
WhatsApp & follow-upThe First Reply: What to Send in the First Five Minutes
Speed decides who gets the conversation, but the wrong fast reply kills it. A template for the first message, and the three questions that qualify a buyer without interrogating them.
Team & CRMMeasuring Your Team: Leads, Site Visits, Closures
Measuring your real estate team on leads, site visits and closures: the five numbers to track per person, a weekly review format, and how to coach from the ratios.
Property pagesWhat to Put on a Real Estate Agent Profile Page
The eight things buyers actually check before they message an agent, in the order they check them — and the things every agent puts on the page that nobody reads.
Lead generationWhy a Shared Portal Lead Converts Worse Than Your Own
The same enquiry sent to several agents is not the same enquiry. How lead distribution changes buyer behaviour, and what to do about it without leaving portals.
Branding & reviewsHandling a Bad Review as a Real Estate Agent
Handling a bad review as a real estate agent: how to respond publicly, when to take it offline, what never to write, and how to bury one bad review with good ones.
Team & CRMA Simple CRM Pipeline for Property Leads: New to Won in 6 Stages
A simple CRM pipeline for property leads that a solo agent or small team can run daily: six stages from New to Won, with exit rules and follow-up timings.