Guides for agents in India
Lead generation, ads, WhatsApp follow-up, property pages, CRM habits and buyer guides you can share with clients. New articles every day.
Questions to Ask a Builder Before Booking a Flat
The questions to ask a builder before booking a flat, grouped by approvals, money, construction, handover and exit, with the documents that should back each answer.
Tools & productivityIndiaFestive Season Property Marketing: Navratri to Diwali Campaigns
A week-by-week festive season property marketing plan from Navratri to Diwali: offers that work, post ideas, WhatsApp scripts and how to track which campaign paid.
Tricity local guidesIndiaChandigarh Tricity Rental Market: What Landlords and Tenants Should Know
A practical guide to the Chandigarh Tricity rental market: who rents where, typical rent bands, deposits, agreements, police verification and how agents fit in.
Buyer guidesIndiaCarpet Area vs. Built-Up vs. Super Built-Up: What You Actually Pay For
Carpet area vs built-up vs super built-up explained with worked examples, the loading percentages to expect, and how to compare two flats on a fair per-sq-ft price.
Branding & reviewsIndiaHow to Get Genuine Client Reviews as a Real Estate Agent
Genuine client reviews are the cheapest trust an agent can earn. When to ask, exactly what to say on WhatsApp, and where to put reviews so buyers see them.
Buyer guidesIndiaBuying Agricultural Land in India: Who Can Buy and What to Check
Buying agricultural land in India is not like buying a flat. Who is allowed to buy, which documents to check, and the traps that catch first-time buyers.
Buyer guidesIndiaWhat Is RERA and How It Protects Home Buyers
What is RERA and how does it protect home buyers in India? A plain-English guide to registration, carpet area, escrow, delays, complaints and what to check.
Tools & productivityIndiaCanva vs. Ready Templates: Making Listing Posts Fast
Canva vs ready templates for listing posts: an honest comparison of time, consistency and cost for property agents who need daily Instagram and WhatsApp creatives.
Ads & campaignsIndiaGoogle Ads for Real Estate Agents: Keywords, Budgets and Landing Pages
Google Ads for real estate agents in India: which keywords to bid on, which to block, a sensible starting budget, and why each ad needs its own property page.
Property pagesIndiaWhat a High-Converting Property Page Looks Like (With a Checklist)
What a high-converting property page looks like, section by section: photos, price, specifics, location, trust signals and the enquiry form, with a checklist.
Lead generationIndiaExclusive Mandates: How to Convince Sellers to Give You Sole Selling Rights
Exclusive mandates explained for Indian property agents: why sellers resist, the pitch that works, what to put in a one-page agreement and how to deliver on it.
Ads & campaignsIndiaHow Much Should a Real Estate Agent Spend on Ads Per Listing?
How much should a real estate agent spend on ads per listing? A simple commission-based formula, test budgets, and when to stop spending on a property.