Guides for agents in India
Lead generation, ads, WhatsApp follow-up, property pages, CRM habits and buyer guides you can share with clients. New articles every day.
The Only 7 Tools a Solo Real Estate Agent Needs in 2026
A lean tool stack for a solo real estate agent in 2026: seven tools covering listings, leads, follow-up, photos, ads and accounts, with what each should cost.
Lead generationOne Link in Bio: Turning Instagram Followers into Property Enquiries
Your one link in bio decides whether Instagram followers become property enquiries. What the link should point to, how to structure that page, and how to track it.
Ads & campaignsRetargeting for Property Listings: Bringing Back Visitors Who Didn't Enquire
Retargeting for property listings explained for agents: how to set up the Meta Pixel on your pages, build audiences of visitors who did not enquire, and win them back.
Property pagesVideo Walkthroughs That Sell: Length, Shots and Captions
How to shoot video walkthroughs that sell property on a phone: the right length for each platform, a shot list that buyers trust, and captions that bring enquiries.
Ads & campaignsWriting Ad Copy for Plots, Flats and Villas: Examples That Convert
Writing ad copy for plots, flats and villas that gets enquiries: a simple formula, copy-paste examples for each property type, and the mistakes that waste ad spend.
Property pagesSold Badges and Social Proof: Using Past Deals to Win New Ones
Sold badges and social proof turn your closed deals into your best marketing. How to show past deals, collect reviews and use them to win sellers and buyers.
Seller guidesCapital Gains Tax on Property Sale: The Basics Every Seller Should Know
Capital gains tax on property sale explained simply for Indian sellers: short vs long term, how the gain is worked out, exemptions by reinvesting, TDS and timing.
Property pagesPlot Listings Done Right: Dimensions, Road Width, Facing and Approvals Buyers Ask About
How to write plot listings that answer what buyers actually ask: exact dimensions, road width, facing, approvals and possession details, with a ready checklist.
Buyer guidesCIBIL Score 550–649: Can You Get a Home Loan?
A CIBIL score of 550–649 is rated poor. Most banks decline; NBFCs may lend at a significantly higher rate. On a ₹50 lakh loan that costs ₹15.67 lakh more.
Buyer guidesCIBIL Score 650–699: Can You Get a Home Loan?
A CIBIL score of 650–699 is rated fair. Approval likely with a co-applicant or lower LTV; expect 50–100 bps more. On a ₹50 lakh loan that costs ₹5.77 lakh more.
Team & CRMAssigning Leads to Your Sales Team Without Losing Track
A practical system for assigning leads to your sales team in a small real-estate agency: rules, ownership, handovers and the weekly check so no buyer is forgotten.
Seller guidesSelling a ₹65 lakh Flat for ₹1.10 crore: The Tax
Bought at ₹65 lakh and selling at ₹1.10 crore after 9 years gives a ₹45 lakh gain and 12.5% LTCG of about ₹5,62,500. Exemptions and TDS explained.